News Desk |
Actress Nadia Jamil, who is against the endorsement of fairness brands, appeared on an online chat show ‘Rewind with Samina Peerzada’, a production sponsored by fairness brand ‘Fair & Lovely’, which the actress realized after recording the session.
Nadia Jamil, in her social media post, acknowledged her mistake by appearing on the show, expressing her concerns over the sponsor of the gig in a Facebook post.
The actress explained how she has immense respect for veteran Samina Peerzada, the host of the show, but also clarified how she cannot endorse the online exposition.
She wrote, “Although I have a deep respect for Samina Peerzada and love her a lot, I want to publicly distance myself from the heinously racist and demoralising brand fair and lovely.”
She further noted, “I cannot and do not endorse the need for any woman to lighten her skin to look more attractive.” Jamil called out the fairness brand for enforcing a regressive concept of beauty that women have to lighten their skin to enhance their beauty.
The actress said, “A woman’s dark skin is her beauty. She should wear it with extreme pride and love! Yes, us women come in different colours, shapes, sizes, and personas. deal with its world. respect them all, please.”
“Stop telling us and making money off brainwashing the planet as to what our standard for beauty needs to be. we are all beautiful. racism should not be endorsed. Body shaming should not be endorsed,” Jamil requested her fans and fellow colleagues.
Her Facebook post garnered many positive responses from people on social media. Nadia Jamil is among the few actresses in the industry who are socially active and often protest against the social evils in society. Moreover, she has also, several times, raised her voice against the issues of sexual harassment, child abuse, and child trafficking.