Ford Bronco 2021 is about to hit the US market in literally five days. And the American SUV lovers are going crazy with anticipation. It’s like a fever that has gripped auto publications and websites with many speculating on the features being offered, like this piece in Car and Driver:
Ford Bronco: Why this Craze?
From 1965 to 1996, Ford produced state of the art SUVs by the name of Ford Bronco. Ford Bronco was unveiled as a fierce competitor of the compact SUVs, Jeep CJ-5 and International Harvester Scout.
The American automobile company later changed its initial plan of taking on automobiles in the compact SUV category and went on to produce full-sized SUVs, competing against the Chevrolet K5 Blazer and Dodge Ramcharger.
— Bronco6G (@Bronco6G) July 2, 2020
In recent years, we have seen the Ford Motor Company changing its strategies and continuously redefining itself. Its model lineup has been designed in a manner so as to stay up to date with the 21st century sophisticated advancements.
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Recently, the Michigan based company expanded Mustang’s lineup with the addition of electric Mach-E crossover to the traditional coupe and convertible. But this was not it. Ford also brings some good news for Mid-sized SUV lovers; the Bronco after a quarter-century is all set to launch in three distinct variants.
Ford’s popular crossover models: Power & Comfort
In the past decade or so, most people have shifted towards buying SUVs as they offer a perfect blend of power and comfort. During the period, Ford has also kept pace with the growing demand of SUVs with its car-based crossovers like the Escape and Explorer.
The latest model of Escape launched last year, gave the impression of a vehicle built specifically for the more urban/suburban lifestyle user.
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The Broncos are created with the goal of competing with the key established market players like the Land Rover Defender and the Jeep Wrangler which are quite popular with automobile enthusiasts. Ford Bronco will have flexible body-on-frame platform shared with the F-150 and the next-generation Ranger.
Secondly, we are certain that Ford Bronco will have electrified powertrain options. Ford had earlier indicated that from now on all its SUVs will carry such options. In a week’s time, more details will come and we will become more clear about the exact range of features Ford Bronco will come with.
Ford Bronco History: Passion of collectors
Broncos were originally built from the year 1966-1977 and were particularly used and maintained by collectors – they were the main users back in the 60s and 70s. Although the name has been kept the same, in the last three years, the prices have been increased up to 76%. Some of that increase is probably due to Ford’s impending reintroduction of the brand, which hasbrought new attention to the old models. But, even before that became public knowledge, classic Broncos were leading a surge in collectible Sports Utility Vehicles (SUVs).
Ford, a Michigan based automobile company, didn’t right back jump in to produce Ford Broncos; in fact, the company carefully researched and tried to identify the shortcomings of the current off-road vehicles, back in the 1960s so as to be in a better position to capture the market.