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On a Monday afternoon, the narrow street outside the Ziferblat cafe is quiet; but inside, the 6,000-square-foot coffee shop is packed with dozens of customers. The cafe first opened in Manchester, England in 2014, and now serves around 12,000 customers per month. Part of its recipe for success: all of the cafe’s food, drinks and 100 MB of wifi are free. Ziferblat’s customers only pay for the time they spend: six pence, or around 10 Canadian cents, per minute. They check-in and check-out, like a hotel. And during their stay, customers can eat and drink as much they like. Ziferblat’s real secret to success isn’t the customers who play cards or catch-up with friends; it’s the people who come here to work.

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