Instagram has become a major part of our day-to-day life. The number of Instagram users is increasing with every passing day. One significant concern of almost every user is related to the number of likes. Many brands have turned towards Instagram as their main source of audience. The reason for this is the hectic amount of traffic Instagram has to offer, but for this will need the right content and make the users interact with your posts. This article will discuss in detail six smart ways to get more likes on your Instagram posts.
- Focus on the hashtag strategy.
One of the basic and easiest strategies to get more reach and audience engagement for your post is the hashtags. But don’t mistake this for spamming your caption area with hashtags; instead, be selective and focus more on what rings a bell with your brand. If you have a brand hashtag, the audience can easily relate to your content and find more about it from influencers.
- Tag your location.
Tagging the post’s location plays a major role if your account is largely based on travel, food, etc. many diners take advantage of this same option because by tagging the location, the audience can easily reach out to the place if they want to try out. Tagging a location only requires a few clicks but the effect it can have on your content is more than what you expect. Also, if your content is originally good, location can be a driving factor for increased Instagram likes.
- Don’t forget to tag the right account.
One common mistake made by most brands is that they fail to give credit wherever required. Add the reverent tags about the brand and about whom you are working with. for example, if you have public figures in your post, tag them.
- Work on your captions.
Once your followers are impressed with the post, the next critical factor they attend to is the caption. The like count could fall rapidly if you fail to impress the audience with your caption. Not just words should be right; give importance to the tone and voice. All these can make your caption just as good as your posts. Developing catchy captions is also a great way of implementing a good relationship with your audience.
- Go with a meme or a trend.
Incorporating the current trend will help you steer in more engagement for your post because who doesn’t like memes. There are accounts on Instagram exclusively dedicated to memes based on particular themes or topics. To use this strategy for your account, the first thing you have to do is to make sure you have the right audience. This is important because if the target audience is not updated with pop culture, the whole effort goes waste. Also, each brand requires a specific type of humor that fits well with its reputation. Therefore, it is important to consider all these aspects before going in with memes. Otherwise, this could be an alienating factor.