Aziz Goheer

With a focus on technology adoption, greener practices, and a vision for a brighter future, the industry is poised to reclaim its position as a leading player in the international textile market.

The pandemic became a severe challenge for Pakistan's fragile economy, which is cited as the main stumbling block on the country's road of development. Despite the lockdowns and the third wave of covid-19, the economy of Pakistan has recovered strongly in FY-2021 posting a growth of 3.94 percent, substantially higher than the previous two years.

Having mostly recovered from the Covid-19 pandemic, the Pakistani textile industry has picked up a growing pace. Multiple internal and external factors have helped textile exports after tough times to become competitive in the global market.

How the Pandemic disrupted the Apple cart - Secretary-General, Pakistan Textile Exporters Association (PTEA) unpacks the paradox of rising Pakistani exports – that have suddenly grown faster than the regional competitors India and Bangladesh. Goheer explains how the Imran Khan government’s policies and reforms coming along with the Covid-19 supply chain disruptions among regional countries, have given a new boost to Pakistan’s exports. He expands how Pakistan should develop sustainable export-oriented policies to continue this growth trend.

The year 2020 would be remembered mostly for the Covid-19 pandemic which did not leave any corner of the world unscathed. From the social vantage...