Approximately 2 billion people around the world log in on YouTube every month. A recent survey shows that these people spend an average of 11 minutes 24 seconds on the app to watch engaging videos. To keep the viewers occupied, the creators collectively upload about 500 hours of video on YouTube. When you are a part of a market as huge as this, utilize this opportunity to earn money. Use Video Creek to prepare an introduction video to attract your target audience on the platform.
Just like Video Creek, there are plenty of opportunities for your use. Hear it from the best on how to monetize on YouTube. Learn about the tried & tested methods for succeeding on the video platform in the following sections.
Understand your goal
You have a channel where you post valuable and well-researched content for your viewers. However, this channel is not getting enough traction. To bring the number of audiences you desire, it is important to understand the root cause of this problem.
Knowing the purpose of constructing a YouTube channel is important before you start working on its operation. Which type of audience do you wish to attract? What will you post on your channel? Why would people choose your videos over your competitors’? Once you have the answers to these questions, the crucial problem of ‘how will you monetize your channel?’ comes into the picture.
There are two types of monetization options – advertising on YouTube and being an advertiser on the platform. Depending on the goal of your YouTube channel, you must choose one of these two options.
1. Advertising on YouTube: Select this option if you aim to promote your services, creativity, or product on YouTube.
2. Being an advertiser: Go with this choice if your sole aim is to make money online through the platform. By being an advertiser, you will be posting the work of other creators on YouTube to give them better exposure for their work. You can make such videos with this ad maker for free.
How does YouTube advertising work?
Remember the ads displayed on every YouTube video you watched? Creators pay YouTube to advertise their videos to gain more users for their channel. To ensure that the video reaches your target audience, YouTube runs a smart analysis to check the number of popular YouTube channels that run videos of your type. Depending on the type of advertisement you choose, the platform will display your ad on the videos of these channels. This would ultimately drive more people to your channel, which is your ultimate goal of advertising.
YouTube’s advertisement is divided into four sections as listed below:
Skippable and non-skippable in-stream ads: These videos are played before the user starts streaming the video and in-between it. The skippable ads can be skipped after 5 seconds of view and the non-skippable ads should be a maximum of 30 seconds long as they cannot be skipped by the user. YouTube has announced that it would reduce the maximum time of the non-skippable ads to 15 or 20 seconds soon.
Bumper ads: Bumper ads are non-skippable ads, which have a maximum limit of 6 seconds on every video. These are best used for increasing the awareness of your brand as they are short introductory videos placed in the beginning, middle, and end of the video.
Discovery ads: When a user searches for your type of video content on YouTube, the Discovery ads are placed at a visible position in the search list. There will be a ‘sponsored’ tag below your advertisement and the user can choose to see your video if it seems more relevant than the other results posted on the page.
Posters and banners ads: For creators with low budgets for advertising, YouTube has non-video advertisements where the advertiser’s image and video will display in the suggestion (right sidebar) of the video page.
How can I advertise for other channels?
If the sole purpose of creating your YouTube channel is to earn money, you should become an advertising platform on YouTube. There are two ways to do it, by partnering with YouTube and by taking the advertisement in your hand. Let us see how these two methods work.
- Partnering with YouTube:
If you wish to run the ads of people who pay YouTube for advertisement, you need to monetize your channel on YouTube. But to begin monetizing, you need to satisfy some basic conditions laid out by YouTube management. You can only be eligible for partnering with YouTube if your channel has 1,000 subscribers in the past year and a total of more than 4,000 views in the same period. YouTube will review your request within a week of your submission and it will notify your eligibility status on your email.
- Advertising on your own:
Don’t have the right numbers for partnering with YouTube? You can still earn money by taking the matter in your hand. You must know how to earn money by advertising other products on your channel and work hard to create value for the advertisers. They will only invest in your channel if you provide a substantial amount of views and conversion rates.
If you create YouTube videos, include the affiliate links of your advertisers in the description of your video. Every time a user purchases through your link, you will be rewarded with a fixed amount of money as discussed.
- Other ways to monetize:
Apart from the two major ways of monetizing your platform, you can choose to focus more on creating your video rather than its marketing. Instead of spending energy and money over advertisements, you can ask your viewers to fund your channel.
When you provide valuable videos to your subscribers, they will be happy to fund your channel on YouTube. In the Settings of your YouTube channel, sign up for ‘Fun Funding’ to start receiving your loyal subscribers’ contributions for your channel.
You can also sign up for the ‘Patreon’ format to charge your subscribers for viewing your content.
Enjoy the benefits of creating good content and use these techniques to monetize through YouTube.