Marketing is at the heart of every business – whether you run a plumbing company or a fashion brand. If you run your own business, you need to take responsibility for finding clients and work to pay the bills. Plumbing businesses tend to have two types of customers: the emergency job and the routine maintenance inspection. If you want to know How to Become a Plumber, you should first of all know the scope of this business. Tailor your marketing strategies to these customers, and your phone will be ringing off the hook in no time.
Here are a few ways you can grow your plumbing business.
Make your service the best it can be
Before you start reaching out to new customers, you need to ensure your service is the best it can possibly be. Invest in high-quality plumbing tools that will withstand the test of time, and make your work efficient. Or, if you’re struggling to master a few skills, take a refresher course to boost your plumbing skills and expand your portfolio.
Boost your Google listing
Small businesses need to focus on where their company ranks on search engines like Google. When a customer needs a plumber for an emergency, they will typically do a quick online search and call the first one that pops up. Set up your Google my Business listing so that your company name, address and contact information is easily accessible. Ask your customers to leave positive reviews online to boost your google listing. Most of your customer base is likely to come from personal recommendations and referrals.
You need an online presence, and a professional website is a good place to start. Use high-quality photos, clear text and a basic colour palette for your website. You can include client testimonials, before and after images of your most impressive projects and your contact details. There’s no need to overcomplicate your website – keep it simple and clear.
An increasing amount of people refer to social media to verify a business. People may search for your company on Facebook or Instagram to make sure you’re a legitimate business. Keep your social media clean and polished and outline your main services in the bio section. Post consistently to build your following and hopefully acquire some new customers. Just make sure to stay on top of your message requests and look out for any potential customer inquiries.
You could post about your day-to-day life at a plumbing business and the team that works with you. Post any positive customer reviews on your social media to showcase your talent and excellent service.
Check-in with clients
Once you have finished a project, contact your client afterwards to see if they’re having any issues with your work. You could offer a complimentary maintenance check to identify any other plumbing issues in their property.
Grow your business, and be the go-to call when the locals need a plumbing service.