Shah Rukh Khan appears in the ICC Men’s ODI World Cup 2023 campaign. In a powerful collaboration, the International Cricket Council (ICC) and the Board of Control for Cricket (BCCI) have launched the enthralling ‘It Takes One Day’ campaign ahead of the highly anticipated ICC Men’s Cricket World Cup 2023 in India.
The campaign, officially introduced in Mumbai, aims to create a global connection among cricket fans by delving into the essence of ‘Navarasa,’ representing the nine emotions that fans commonly experience during a cricket match. With just 77 days remaining until the first match of the World Cup, the ‘It Takes One Day’ campaign sets the stage for an exhilarating cricket extravaganza.
A star-studded film, featuring the iconic Bollywood superstar Shah Rukh Khan alongside cricketing legends such as JP Duminy, Shubman Gill, Dinesh Karthik, Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes, and Jemimah Rodrigues, was unveiled during the campaign launch.
The film, a masterful piece of storytelling, showcases memorable moments from the Men’s Cricket World Cup history, taking fans on an emotional journey that mirrors the raw sentiments experienced by both players and spectators during a One Day match.
The ‘It Takes One Day’ campaign ingeniously connects the nine ‘Navarasa’ emotions – anguish, bravery, glory, joy, passion, power, pride, respect, and wonder – encapsulating the rollercoaster of feelings that cricket enthusiasts immerse themselves in during the course of a thrilling match.
ICC CEO Geoff Allardice expressed his enthusiasm for the campaign’s launch and anticipation for the forthcoming ICC Men’s Cricket World Cup 2023, set to kick off in Ahmedabad on October 5.
“This campaign is a true celebration of the magic that One Day International cricket brings to the world. As we gear up for the ICC Men’s Cricket World Cup 2023 in India, ‘It Takes One Day’ captures the emotions, or Navarasa, felt by fans and players alike during these high-stake matches. It is an immersive experience that truly unites cricket lovers worldwide,” Allardice said.
Cricket and cinema hold a special place in the hearts of Indians, and by merging the two, the campaign aims to resonate with audiences across the globe. With the support and involvement of Shah Rukh Khan and an exceptional lineup of cricketing icons, the campaign is expected to forge a deeper connection with cricket enthusiasts in India while captivating the attention of fans worldwide.
BCCI Secretary Jay Shah echoed Allardice’s sentiments, recognizing the unmatched significance of the One Day format in delivering thrilling moments and creating lasting memories for fans. He expressed his pride in the launch of the Men’s Cricket World Cup campaign, foreseeing widespread excitement for the forthcoming event.
“The ‘It Takes One Day’ campaign epitomizes the essence of One Day International cricket and stirs up real enthusiasm for the ICC Men’s Cricket World Cup 2023. We are committed to hosting a world-class event that will be a true celebration of cricketing excellence, cultural diversity, and the unifying spirit of the game,” Shah emphasized.
As cricket enthusiasts eagerly await the ICC Men’s Cricket World Cup 2023, the ‘It Takes One Day’ campaign promises to enhance the excitement and fervor surrounding the tournament. With its captivating storytelling and representation of cricket’s emotional journey, the campaign is poised to make the tournament an unforgettable experience for fans worldwide.