News Desk |
In another first for the telecommunications industry, Telenor Pakistan recently announced the launch of its new Advanced LTE “4.5G” network, through the acquisition of carrier aggregation (CA) technology, to its customers in four cities.
The new service was rolled out by the cellular service provider in Karachi, Lahore, Rawalpindi, and Islamabad. All new network capabilities are automatically accessible by customers with 4G or LTE enabled smartphones.
The platform allows customers to securely avail various customer services from purchasing a new 4G SIM, to paying utility bills and managing wallet accounts.
Earlier in 2016, Telenor Pakistan purchased a license for providing 850-MHz spectrum 4G services, while simultaneously porting its 1800-MHz band onto the LTE network as well. This new deployment in the industry allows carrier aggregation to combine the spectrum across these bands.
CEO for Telenor, Irfan Wahab Khan, while speaking on the occasion acknowledged the 4.5G launch as a new milestone for future mobile data communication. In a world that is entering onto the 5G stage – or the Internet of Things (IoT) – this technology will give the carrier a noticeable edge in terms of upload and download speeds, software integration, superior user experience, and powerful web services.
“With the promise of uninterrupted data experience,” CEO Irfan went on, “4.5G will also give us the readiness we need to drive the development of IoT and tech-based solutions for government, administration, health, agriculture and home management.”
Telenor Pakistan currently occupies around29% market share in the cellular industry. Launched in 2005, its user-base stands today at around 43 million, leaving a lasting impact in the digital and corporate arena.
In Telenor’s new campaign; #TelenorHearsYou the carrier is increasing its efforts to centralize the customer through the provision of seamless connectivity and end-user applications. Improved technologies allow for better feedback and troubleshooting as Telenor focuses on improving efficiency and minimizing data losses.
Telenor’s systems would pick up on the feedback citing improved response because retailers directly are directly interacting with customers on the daily.
Another add-on for Telenor customers is the “one-stop” Self Service Booth working around the clock to provide customer support setting a benchmark in terms of access and convenience. The platform allows customers to securely avail various customer services from purchasing a new 4G SIM, to paying utility bills and managing wallet accounts. Booths are currently deployed in 9 cities and Telenor is planning to roll out nationwide booths by 2019.
Telenor has been recognized for its surmounting efforts over the years and this year was no different. In September of 2018, the LTE carrier won ‘No.1 Facebook Brand’ in terms of Interactions. For its active social media presence, it was able to bag the ‘Socially Devoted’ award as well.
Engagement with end-users through Telenor’s “Sacha Yar” Facebook group also improved by more than 200 percent offering retailers a singular cross-country platform where issues and complaints can be discussed. Telenor’s systems would pick up on the feedback citing improved response because retailers directly are directly interacting with customers on the daily.