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Tuesday, May 21, 2024

Urwa Hussain Ventures into Movie Production with ‘Tich Button’

Urwa Hussain, Pakistan's darling model, and actor turned her gaze towards movie production and started her career with 'Tich Button' partnering with Hamdard's Rooh Afza and ARY Films as sponsors. Pakistani celebrities flocked in to wish her their best.

The actress who was last seen in the movie ‘Main Punjab Nahi Jaungi’ would be seen doing a cameo in her debut movie as a producer. Tich Button stars big names such as Farhan Saeed, Feroze Khan, Sonya Hussyn and Iman Ali. It would launch her own husband ‘Farhan Saeed’ who was loved for his role in the drama serial ‘Suno Chanda’ as a film actor.

Farhan and Urwa’s duo joined hands with ARY at the start of this year. Their production house Shooting Stars studios is all set to make its mark in the film industry in collaboration with ARY Films and Salman Iqbal Films. It was revealed that the film is being directed by the extremely talented, Qasim Ali Mureed.

The script, on the other hand, was penned down by Farhat Ishtiaq which gives us another reason to look forward to the movie. Farhat Ishtiaq is the most sought-after writer in the Pakistani film and drama industry these days. She is the gem behind Pakistan’s most beloved plays like Yakeen ka Safar, Udaari and Humsafar. When she was taken on board, we were sure that the film was not going to disappoint.

This movie would mark the return of the gorgeous Iman Ali on the silver screen after 2015’s Mahi Meer. Feroze Khan is also set to make a comeback after ‘Zindagi Kitni Haseen Hai’ while it would be the third film of Sonya Hussyn’s career. Farhan and Feroze would be the male leads of the movie and Sonya and Iman would join them as their female counterparts. Keeping in mind the ensemble cast and the very competent crew, this film is surely going to offer a grand cinematic experience.

Read more: Future of Pakistani Film Industry & Need for an Identity

Recently, we have witnessed the rebirth of Pakistani Cinema with numerous family entertainers being released every year. Films like Jawani Phir Nahi Ani, Parwaz hai Junoon, and Bin Roye have not only done well in Pakistan but overseas as well. Acclaimed natural drink of Pakistan ‘Rooh Afza’ supports this venture of Pakistan Cinema and wishes that Pakistani Cinema prospers and plays an integral part in supporting the economy of Pakistan. Therefore, Hamdard Pakistan will be sponsoring “TICH BUTTON” as an “official beverage partner” for its brand Rooh Afza & Rooh Afza GO.


An official contract signing ceremony was held at the Hamdard Head Office in Karachi. The MOU was signed between Ms. Fatema Munir Ahmed, Managing Director & CEO of Hamdard Pakistan & Jerjees Seja, CEO ARY Digital Network. Mr. Farhan Saeed, Ms. Urwa Hocane were also present alongside the team of ARY Films.

Mrs. Sadia Rashid, Ms. Fatema Munir, Mr. Syed Ziaduddin COO, Mr. Syed Faizullah Jawad Director Marketing and Trade, Mr. Abu Talib Bhutto Director HR & Admin, Mr. Shaharyar Pasha Deputy Director Brand & Marketing and Mr. Ahsan Baig Brand Manager OTC attended this event on behalf of Hamdard. This event was amplified digitally from Hamdard’s platforms as well as from the platforms of ARY Films. This collaboration is being highly praised by the masses.