News Desk |
Ali Sethi is all set to collaborate with three-time Grammy-award winning music producer Noah Georgeson for his next project.
Georgeson has produced and mixed records for major indie acts like The Strokes and Charlotte Gainsbourg. He has also created the title track for the popular Netflix TV show Narcos.
While other details of the project are unknown, according to other news, Sethi’s album will have input from Harvard’s popular Islamic scholar Ali Asani. We can expect Sethi’s classic Sufi music approach supported by Noah’s contemporary touch.
Noah too is an unconventional producer who is intrigued by an idea of exploring music in an unfamiliar direction. Thus listeners are excited to see what this Eastern-Western duo will produce for them.
Ali says, through his work he wants to show the world his land’s diverse traditional heritage.
“I hope my work with Noah will tell the stories of who we are as people. I’m very much aware of my strange and singular journey in music, and I want to describe that”.Â
“I also want the work to reflect my diverse heritage: all the languages I speak, the cities I have known and loved, my peculiar personal anguish over the state of my country, my family, my heart,” he added further.
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“I feel we live in a world that needs dialogue across borders of every kind,” Ali stated when asked about the importance of cross-border collaborations and art without borders.
Noah Georgeson too has expressed his excitement over collaborating with Ali for his next project.
Georgeson has produced and mixed records for major indie acts like The Strokes and Charlotte Gainsbourg. He has also created the title track for the popular Netflix TV show Narcos.
“Most often in recordings, non-western music is treated too reverently – like it is a painting in a museum, or an anthropological exhibit, which only serves to exoticize it, and separate the listener from the music and the musicians who make it. I want to work with Ali’s music as a living, vital, and passionate thing, and help make it feel familiar.”
This collaboration is indeed an unanticipated venture for both Sethi and Georgeson. Over the years, Sethi has already tested his singing versatility in Coke Studio successfully.
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Sethi’s songs like ‘Chan Kithan’, ‘Ranjish Hi Sahe’, and of course everyone’s favourite ‘Tinak Dhin’ from Coke Studio have lent him a significant name in the music industry of Pakistan.
Noah too is an unconventional producer who is intrigued by an idea of exploring music in an unfamiliar direction.
Thus listeners are excited to see what this Eastern-Western duo will produce for them.