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This holiday season, Apple is expecting record sales for new iPhones. In order to encourage developers to create messaging products for iOS rather than Android, the company unveiled a radically overhauled version of its iMessage platform this autumn. And for developers, the new iMessage is turning into an easy way to attract customers. According to mobile research firm SensorTower, JibJab, a 17-year-old sticker and online card company, saw 1,500% download growth in the week after iOS 10, which included the overhauled iMessage platform, came out in September. In the new iteration of iOS, iPhone and iPad users can download stickers, emojis, and other graphics directly from Apple’s App Store. By creating a platform for users to quickly download new graphics for their messages, Apple also created a whole new marketplace for intrepid app makers.

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