News Desk |
The health and fitness industry is one of the fastest growing industries in the world. The industry is usually manifested in gyms. Pakistan is no stranger to the health and fitness industry, according to a study conducted by the BBC, Pakistan’s fitness industry is one section of the economy that has not been affected by recessions or political instability; in fact, it is booming. Pakistani urban centers are dotted with gyms. However, there is a dearth of quality fitness facilities in the country.
The rise of the modern health clubs began in Pakistan sometime in the late 1990s when people started getting more conscious about their health and learned that mere walking or jogging in a park was not enough.
JS Bank is one of the fastest growing banks in Pakistan, with 323 branches in 161 cities. The Bank also has an international presence and is a leading player in the digital banking space.
That was the time when health clubs started emerging as one of the economically feasible ventures in Pakistan and, as a result, there was a mushroom growth of gyms and clubs with little knowledge about the management of health and obsolete facilities in Karachi, Islamabad, Lahore and other parts of urban Pakistan.
It is in this context that the need for quality fitness facilities is great. JS Bank, one of Pakistan’s leading financial institutions and UFC Gym Pakistan, a global wellness club have entered into an exclusive partnership for the promotion of fitness and health within the country. Under the terms of this partnership, JS Bank cardholders can avail discounts on installment plans for lifetime memberships, tickets of pay-per-view MMA fights, different UFC Gym restaurants and cafes and lucrative deals on their Platinum Cinemas.
An international franchise merging mixed martial arts training with state-of-the-art equipment, UFC has opened its first club in Lahore and expects to open 15 clubs in major locations in Karachi, Lahore, and Islamabad.
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Speaking at the occasion, Umair Nizam Shaikh – Head of Alliances, JS Bank stated, “As one of Pakistan’s most progressive financial institutions, JS Bank has taken the lead in forging such innovative alliances. With the passage of time, we hope to undertake further such partnerships and establish JS Bank Cards as the credit card of choice for the market.”
Shahzad Nawaz – CEO UFC stated, “UFC Gym is an international wellness club which aims to build and supporting the fitness community. Living up to our slogan “Train Different”, we looked for and found a financial partner which has differentiated itself based on its aggressive and business-focused approach.” JS Bank, one of Pakistan’s leading and fastest growing financial institutions is continually undertaking efforts to drive promotion of healthy and organized sports within Pakistan.
It promotes a healthy lifestyle and encourages its members to challenge themselves beyond ordinary limits while providing fitness and wellness services with a difference.
JS Bank is one of the fastest growing banks in Pakistan, with 323 branches in 161 cities. The Bank also has an international presence and is a leading player in the digital banking space. JS Bank became the first commercial bank in Pakistan to be certified as a Green Office by the World Wide Fund for Nature (WWF Pakistan).JS Bank has received the prestigious award for Best Environmental and Social Governance Bank at the Pakistan Banking Awards 2017. The Bank is part of JS Group, one of Pakistan’s most diversified and progressive financial services group.
UFC GYM offers unique health and recreational solutions for its members. It promotes a healthy lifestyle and encourages its members to challenge themselves beyond ordinary limits while providing fitness and wellness services with a difference.
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It is expected that the synergy between these two corporations will help in quality services in Pakistan’s booming health and a fitness center.