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Thursday, May 23, 2024

Kia launches cheapest model of Sportage 2020 labeled ‘Alpha’

Your favourite SUV is now in an all-new variant! Yes, KIA has launched its latest Sportage 'Alpha'! With an unbelievably low price tag, this vehicle should capture the auto market in no time!

After the announcement of the new auto policy 2016, KIA along with Hyundai decided to enter the Pakistani automobile industry. There was a lot of media attention given to these two companies, given the longstanding monopoly of Suzuki, Toyota and Honda over the local automobile market. Kia’s vehicles have received a great reception in the Pakistani auto market, specifically its Sportage SUV has been widely purchased.

After successfully launching Kia Sportage in Pakistan, now Kia is back with another launch – this time of an all-new Base Version of its highly popular Sportage model, under the name of LX or Alpha. Just when Hyundai Motor Company, Kia’s parent organisation was also about to launch Tucson, the South Korean company launched ‘Alpha’.

The company has revealed this new vehicle at the cost of Rs4.4million. However, as the price has been reduced, it’s expected that the company will exclude Panoramic Roof, Parking Sensors, Vehicle Stability Control, and Brake Hold.

Read more: All-new “very affordable” Corolla SUV labeled Cross launched by Toyota

This is a feature-packed car that looks sporty and is very practical to drive. It’s a five-seater car designed for extreme comfort; the rear leg space and headroom for both the front and rear passengers is ample.  

Features in regular Kia Sportage

Kia Sportage’s regular models come with a panoramic sunroof, leather dashboard, hill assist feature, along with cruise control, auto xenon headlights and automatic windscreen wipers. There are three modes of driving which include sports, regular, and economical. Hence, fuel consumption can be managed by users according to their needs. It also has rear vents for air conditioning which evenly distributes temperature in the car, and a 12V socket to charge your mobiles.

Such sophisticated features give it an edge over its competitors within the market. Speaking of which, Suzuki Vitara, Honda BR-V, Toyota Rush and Honda Vezel are some of the competitors of KIA Sportage in the Pakistani automobile market.
Read more: 2020 Toyota Camry: Most desirable family sedan of this year

The current model also has dual airbags and an auto tailgate which is very convenient for users. It has a JBL sound system with Bluetooth connectivity which offers loud and clear music on the go.KIA Sportage Alpha comes without these features:

  • Vehicle Stability Control (VSC)
  • Brake Hold
  • Hill Start Assist
  • Parking Sensors
  • Panoramic Roof
  • Roof Rack

Kia Sportage Alpha

KIA Sportage Alpha comes with a 6-speed transmission. It has a 2.0L Gasoline MPI engine which produces 154hp at 6200 RPM and 196nm torque at 4000 RPM. Sportage has 10.3 compressions ratio and 81×97 bore & stroke. If we look at the safety features offered by the South Korean automaker, Kia Sportage Alpha comes with 2 front Airbags and immobilizer, however, Parking Sensors, Vehicle Stability Control, and Brake Hold are excluded from the package. 

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Other features include:

  • 17 inches alloy wheels
  • Projector halogen headlights
  • Halogen tail lamps
  • Power side view mirrors (retract available)
  • 7 inches Infotainment Unit (Supports Android Auto and Apple Carplay)
  • Rain sensors
  • Fabric seats with manual adjustment on the front

Fuel economy 

The fuel average of the 2020 edition of KIA Sportage is around 9 km/l in the city and 11 km/l on highways and motorways. These mileage figures are comparable to that of Honda Civic which is not even an SUV. The suspension system of the KIA Sportage is also very efficient in reducing the impact of unpaved roads.


The KIA Sportage Alpha can be booked with Rs. 1,500,000 and comes with a 4 year warranty or 100,000kms (whichever comes first).Read more: Toyota Highlander 2021 to launch soon: Perfect family carAs important as it may be for an SUV to have Vehicle Stability Control, we have limited choices and the competition isn’t offering much either in this price now.KIA Sportage Alpha with a price of Rs. 4,399,000 in Pakistan is still a good option when compared to the competition but still disappointing with limited safety features at such a high price.

According to some people in the automobile industry, KIA Sportage fails to provide some features like Lane Keep Assist and a large-screen infotainment system. Due to this, its competitors acquire some edge over it.

Read more: Toyota: Yaris Hatchback vs Corolla Hatchback

KIA Sportage is currently present in both All Wheel Drive (AWD) and Front Wheel Drive (FWD) options. Prior to Kia Alpha’s launch, the company booked the following models of Sportage 2020 and the prices are as following:

Model FWD  AWD
*Ex Factory Price PKR 4,899,000 PKR 5,399,000
Booking Amount PKR 1,500,000 PKR 1,700,000





The best part about KIA is that the company officially begun its operations within Pakistan, Owners have the option of getting some additional features installed from KIA service centres for their Sportage models.