Pakistan’s largest real estate enterprise Zameen.com has successfully concluded the first Qatar edition of its flagship Pakistan Property Event in Doha in May 2022.
Zameen.com is the largest online real estate portal in Pakistan, connecting buyers with sellers within and outside the country. It is growing fast by expanding its outreach abroad to attract investments from overseas Pakistanis in the real estate sector. It is a project of two Pakistani entrepreneur brothers that started it as a small start-up, which has grown to become Pakistan’s premier real estate entity. It now operates from 24 offices in Pakistan with footprints in 16 cities across the country and 3 cities internationally. Meanwhile, the workforce has expanded to more than 5,000 employees. It is now offering exclusive marketing, property consultations, and property dealing services. Zameen.com frequently organizes real estate events such as property expos both locally and internationally.
One such mega-event was held on May 20 and 21 in Alwadi Hotel Doha, attracting over 5,000 overseas Pakistanis from Qatar and the neighboring GCC countries.
According to data provided by the State Bank of Pakistan, in April alone, $103.7 million were sent by Pakistanis in Qatar. There is a potential to even further increase these remittances and direct them to the vibrant real estate sector of Pakistan in the form of investment, and the SBP’s RDA accounts have started this process. The formidable earning potential of many Pakistanis in Qatar and other Gulf countries and their desire to return to their motherland one day makes such property events very popular.
In light of these facts, a well-organized Pakistan Property Event—PPE Qatar 2022 was organized by Zameen.com that offered more than 150 real estate projects worth billions of Qatari Riyals “to bring selective high performing and high rewarding real estate investment solutions to Pakistani expatriates residing in the country.”
Qatar and GCC countries attendees had previously expressed a keen interest in Pakistan’s real estate as Zameen.com’s previous events in the Gulf region observed colossal participation. A point emphasized by Director Marketing and BSE Haseeb Malik, “Qatar has a growing market with consistent demand for quality real estate projects and that PPE Qatar will help potential investors in buying profitable, secure, and premium real estate assets in Pakistan.”
The event was attended by senior leadership team from Zameen, including Zameen.com’s Head of Middle East Region Aatif Rana, Director Marketing and BSE Haseeb Malik, Director Project Sales Faizan Khan, Associate Directors Faisal Qureshi and Rubiya Afshan, along with Senior Manager Marketing Rizwan Kazmi, Manager Marketing Yasir Niazi, and other executive senior managers attended the event.
Last year, in 2021, more than 10,000 overseas Pakistanis attended such events to check out the promising investment opportunities.
These projects offer state-of-the-art facilities and lucrative returns to investors. Their features include:
- AI supported power conservation system
- Earthquake-resistant structure
- 24/7 security system
- Uninterrupted power supply
- Leading brands in the same vicinity
- Spacious parking with Multiple entry points and reserved parking for apartments
- High rental yield and capital appreciation
- Leading brands in the same vicinity
- Close vicinity to numerous facilities
- Easy payment plan with dedicated investment facilitation team
Tax amnesty scheme
The tax amnesty scheme initiated in Pakistan on 1st January 2021 made it easier for domestic and overseas Pakistanis residing in Qatar to invest in Pakistan, allowing them to buy property remotely. As per this scheme, the real estate investors can now enjoy the immunity to disclose their funding sources as well as the facility of fixed tax regime due to the extended deadline from 30th September 2022 till 31st March 2023. The Pakistan Real Estate Forecast marked 2022 as the best year to invest in property, based on significant return on investments and tax reductions introduced under the amnesty scheme mentioned above.
Zameen.com’s expansion plan across GCC
Considering the footfall and positive feedback from this event held in Qatar, Zameen’s senior management is determined to expand the company’s operations in Qatar further. Speaking at the event, Head of Middle East Region Aatif Rana said: “Zameen.com has officially been launched in Qatar in response to Pakistani expatriates interested in investment opportunities. PPE Qatar will set the cornerstone for Zameen.com’s further expansion plans in Qatar and Gulf countries.”
Additionally, Zameen.com provided exclusive event day-only offers on its premium and approved projects, which enabled the Pakistani community to invest in profitable yet safe real estate opportunities in their home country.
Several successful episodes of the Pakistan Property Event have been held in Dubai in the past, where numerous real estate projects were showcased, including Zameen Opal, Zameen Aurum, Air Avenue, Grand Square Mall, Pace Circle, and Dream Garden. Zameen.com frequently organized similar Property Events in mega metropolises where properties from the city and its surrounding areas are displayed.
These events are attended by thousands of people who are on the lookout for buying homes, plots, apartments, and commercial properties. It is difficult for them to purchase properties in Pakistan without proper knowledge beforehand. PPE Qatar is removing all these barriers and bringing opportunities to their doorstep.
Zameen.com revolutionized Pakistan’s real estate industry
Zameen.com is the first and the largest property portal in Pakistan and is among the top five property portals globally. It was founded in 2006 and has since revolutionized the real estate industry of Pakistan by connecting buyers and sellers online in a highly convenient way, making it a household name among Pakistanis around the world. Additionally, Zameen.com’s parent company EMPG is expanding rapidly in over 18 countries, with more than 9,000 workers on its roster. Zameen.com has a well-established office in the UAE. Last year Zameen.com also inaugurated a new branch in Saudi Arabia to consolidate its presence and operations in the entire Gulf region.