News Desk |
Saba Qamar’s first Bollywood flick ‘Hindi Medium’ is set for screening in China on April 4th, 2018.
Hindi Medium was the most popular film of Bollywood in 2017 that won four accolades at the Filmfare awards held last month. Irfan Khan won the Best Actor award in Filmfare for his phenomenal performance in ‘Hindi Medium’.
The movie has managed to collect Rs. 102.64 crore, with Rs. 90.29 crore coming from the domestic market and Rs. 12.35 crore from the international markets. Hence, Hindi Medium has become the fifth film in 2017 to enter the coveted club of ‘Rs 100 crore’, and perhaps the third Indian movie selected for screening in China this year.
Producer Bhushan Kumar said in a statement: “There’s a unique twist in this tale. Hindi Medium is content-driven and even though Irrfan is an internationally recognised talent, the Chinese distribution body opted for our teaser concept which shows the feet of a man, one representing poverty and the other representing material wealth.”
‘Hindi Medium’ is a content-oriented movie that takes a satirical take on India’s education system. Producers of the movie anticipate movie will follow the same footprints of success left by previous two Indian movies on China’s box-office.
They say Hindi Medium has bright prospects of success as audiences in China connects well to movies with a strong message irrespective of actors that are part of the movie.
China has the number of quota for the screening of overseas movies in the country each year. Indian films are expanding their space in that limited quota with each year. Recently movies of superstars Salman Khan and Amir Khan did profitable businesses at China’s box-office.
Salman Khan’s Bajrangi Bhaijan that released on March 2nd, 2018, earned a total of $2.24 million on its opening day at China’s box–office.
Amir Khan, however, has established goodwill in China over the years. His movies ‘3 Idiots’, ‘Dangal’, and ‘Secret Superstar’ gave tough competition to other local and international movies on China’s box-office.
‘Secret Superstar’ became the highest-grossing Indian film to date in China after collecting massive profits of Rs.175 crore within first three days of it’s screening in China.
According to many analysts, ‘Secret Superstar’ has achieved in China what Salman Khan’s ‘Tiger Zinda Hai’ has failed to achieve in India.
Commentators in recent ‘Ficci Frames 2018’ remarked that Amir Khan has invested his time in building connections with people of China that resulted in massive profits for him.
Prasad Shetty, Director, China Peacock Mountain Group, said, “I know people are talking about his popularity in China, but the fact is that he really worked hard to connect with people of China. He went there, interacted with people and that makes a difference to earn popularity.