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Wednesday, July 17, 2024

UK-based magazine, Fascinating Pakistan, to promote tourism in Pakistan

The quarterly magazine aims to project Pakistan as a complete package for travel enthusiasts.

A UK-based magazine titled Fascinating Pakistan has been launched in January 2021 to promote local and international tourism in Pakistan. The quarterly magazine aims to project Pakistan as a complete package for travel enthusiasts.

The 72-page magazine is receiving rave reviews on social media. The organization endeavors to highlight the rich cultural and historical heritage of Pakistan with a mission to reinvigorate the lost glory of the country globally. The vibrant magazine through its unique, unusual, and as they say ‘fascinating’ content wants to disseminate a message to the world that Pakistan is a remarkable and safe place for foreign and local tourists.

The organization is utilizing social media platforms to showcase Pakistan as a colorful and spirited nation that is famous for its unmatched hospitality abroad.


The team of Fascinating Pakistan comprises passionate Pakistanis based in the UK and Pakistan. The magazine is published by UK-based, Strings Media Company. CEO Tahawur Jafri heads the passionate team at Fascinating Pakistan.

Read more: Lahore among New York Times ‘dream destination to love in 2021’

The magazine is currently running a proactive public relations campaign and is reaching out to notable government and business personalities for the promotion of the magazine. So far, the magazine has been presented to Kashmir Committee Chairman, Shaheryar Afridi, Minister of Science and Technology Fawad Chaudhry, and Special Assistant to Prime Minister Imran Khan on tourism, Sayed Zulfikar Bukhari.

Moreover, Chief Operation Officer of Fascinating Pakistan Syed Qamar Abbas and Executive Director, Ijaz Malik had presented the magazine to President Arif Alvi as well.


Expressing his excitement on the launch of the magazine, CEO Jafri said, “We are absolutely delighted and fascinated that after all the team’s hard work, Fascinating Pakistan is officially launched in Pakistan and London too”.

Jafri explained the motivation behind planning and executing a project to improve the soft image of Pakistan.

“Pakistan is a peaceful and friendly nation and a country offering something for everyone. From the wonders and beauty of the Himalayas regions in the North to the historic Sindh in the south and the lovely beaches of Balochistan, Pakistan is truly heaven on earth,” said Jafri in his statement.

Meanwhile, COO Abbas exhorted the role of the private sector in supporting and building up the tourism sector in Pakistan.

Read more: Pakistan’s selected as World Tourism Forum host: boost for tourism industry

Lahore: Dream Destination 2021

Recently, Pakistan earned another benchmark after the New York Times listed Lahore among its top pick tourist destination to visit in 2021 last week. Lahore is included in the list named ‘dream destination 2021’ among 52 cities.

The writer talks about the hospitality and warmth she received in Lahore, in the short description of the city.

“Pakistan has a bad reputation and is often overlooked by travelers who come to South Asia. But Lahoris are some of the kindest, most hospitable people. They love to take care of you and feed you. Lahore’s hot summers can feel oppressive, but in winter, in the cool dusk, lights twinkle in the fog,” wrote the author.