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Wednesday, June 7, 2023

German fashion brand Hugo Boss places first textile order at Pakistani firm

Congratulations! Hugo Boss, prestigious international brand, placing its first order with a textile company in Pakistan is a positive sign for country's garments industry. It was a direct outcome of the International Apparel Federation holding 35th World Fashion Convention in Lahore in Nov, 2019. Pakistani companies need to do more to win international business.

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German fashion giant Hugo Boss has placed an order of sportswear at a company in Pakistan. Abdul Razzak, Dawood, the Imran Khan’s aide shared the news on Twitter.

Hugo Boss partners with a company in Pakistan

Happy to note that well-known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company,” Dawood, Adviser to the Prime Minister on Commerce, Textile, Industry, and Investment, said on Twitter.

He added that “This


Hugo Boss placing its first order at a textile company in Pakistan is a positive sign for the growth and expansion of the local industry.

He congratulated Ijaz Khokar, the chief coordinator of Pakistan Readymade Garments Manufacturers and Exporter Association.

In April last year, The International Apparel Federation (IAF) had announced to organize the 35th World Fashion Convention in Pakistan in November 2019- a promising move to further bring the Pakistan fashion industry to the world’s limelight.

World Fashion Convention in Pakistan

“Every year we introduce a country to the rest of the world and this year, we will organize IAF convention in Pakistan,” said IAF General Secretary Matthijs Crietee while briefing the media at TEXPO on Friday. “The board of directors chose Pakistan because of its prominent textile and apparel sector, which has the considerable potential of growth,” he added further.

Crietee further stated that the fashion convention intends to ensure the building up of a smarter, stronger, and sustainable supply chain of textile products. The Pakistan Readymade Garments Manufacturers and Exporters Association welcomed the decision. They called it the biggest achievement of the textile industry of Pakistan.

The textile sector of Pakistan has been struggling to increase its share of exports in the world. Hence, this fashion convention is expected to put at the world’s display the potential of Pakistan’s fashion industry. On the other hand, the fashion industry of Pakistan has undergone exponential growth in the last decade. It is amongst the flourishing sectors in the country.

Read more: Pakistan to host 35th World Fashion Convention

The World Fashion Convention in Pakistan will also help in attracting foreign investment in the textile sector of Pakistan-  which Prime Minister Imran Khan has been endeavoring since he assumed office. International Apparel Federation is a global trade association that comprises of national clothing associations and organizations having businesses of sourcing, designing, development, manufacturing, distribution, and retail of apparel products.

“In the upcoming world-class convention, we would have a detailed presentation on Pakistan and apparel industry for creating awareness about the potential of Pakistan as the production hub of textile items especially garments,” said Ijaz Khokhar, the Chief Secretary of Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) while speaking on the occasion.

It has a presence in about 60 countries with 150,000 companies on-board. Last year, Pakistan won the bid and defeated Russia and Bangladesh with full struggle and proper presentation.