A restaurant in Karachi is drawing flak on social media for using a disturbing scene from the Bollywood movie ‘Gangubai Katiawadi while promoting a deal for male customers.
The scene shows the lead actor Alia Bhatt being forced into prostitution. She is seen attracting men with dead eyes to get her first client outside a brothel. The restaurant used a clip Alia Bhatt’s expression to grab the attention of male customers for their promotional deal. The restaurant had put a 25% deal for men.
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Social media posts started receiving backlash as soon as it was put up by the restaurant. The restaurant was called out for putting up insensitive content for the promotion of the business. Some said the restaurant is making fun of the women who are forced into prostitution.
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Content creator Daniyal Sheikh took to their Facebook post and wrote, “What is this? It’s promoting sexual abuse of women and making fun of women who are forced to be a prostitute. Try to be responsible.”
A user wrote, “If you guys think that this is some sort of marketing strategy and this will gain you some attention and customers then you’re sadly mistaken! Using a clip from a movie based on prostitution (which btw is based on someone’s real-life) just shows how low and shallow you can get just for publicity.”
The restaurant shared another post claiming that it was ‘just a concept’. The unapologetic tweet garnered further flak on social media. “We didn’t mean to hurt the sentiments of anyone. The movie and this post are based on a concept. Like before, we’re open to all and will be serving you with the same love as we always have,” the restaurant wrote in response to the social media criticism. Both the posts are receiving criticism from netizens