Pakistan won the ‘Best In-show-International Tourism Developmental Award at the Travel and Adventure Show 2024 held in New York, USA.
The high-profile two-day event was held on January 27th, 2024, and January 28th, 2024 in which more than top 550 destinations, tour companies, travel operators, and cruise lines participated in the event. Approximately 190 countries participated in the event.
Ambassador Masood Khan, Pakistan’s Ambassador to the United States, inaugurated the Pakistan Pavilion in collaboration with the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP), Pakistan’s Consulate General in New York, and private sector companies.
The inauguration ceremony was attended by Minister of Tourism Gilgit Baltistan (GB) Ghulam Muhammad, former GB minister Raja Nasir Ali Khan, and Consul General of Pakistan in New York Aamer Ahmed Atozai.
View this post on Instagram
Read more: Pakistan’s ratings improve on International Travel, Tourism Index: WEF
A 60-member delegation from Pakistan including government officials and private tour companies represented Pakistan at the event. Local Pakistan artisans will feature live performances. These artisans specialise in artwork like lacquer woodwork and doll-making. The goal of these activities is to highlight the diverse culture and tourism potential of Pakistan.
“Travel and Adventure Show is a fantastic show and many countries and tour operators are present here,” said Pakistan’s ambassador to the United States.
“It is a matter of pride for us that Pakistan Pavilion has been awarded the Best in Show in International Travel and Adventure Show,”
“The world is taking keen interest in the tourism market of Pakistan, especially in adventure and eco-tourism,” Khan said.
“Pakistan has the most beautiful and undiscovered touristic sites with huge untapped tourism potential,” he continued.
“Pakistan’s cultural richness beckons our Pakistani community worldwide. Be a patron of your motherland’s beauty and invest in the thriving tourism sector. Together, let’s showcase Pakistan to the world,” Khan said.
Pakistan was the best-performing tourist destination in the first nine months of 2023, according to the World Tourism Barometer published by the WTO of the United Nations.
According to the details, Pakistan recovered 92% in tourism to pre-pandemic levels. A surge of 115% was recorded in terms of foreign tourists visiting the country. These figures indicate a remarkable growth in the tourism industry in comparison to last year.