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The announcement was made by I&B Minister M. Venkaiah Naidu here on Tuesday at a press conference for the 47th edition of the International Film Festival of India (IFFI). Financial assistance will be provided to filmmakers for promoting their films at international film festivals. The initiative will mainly take care of expenses such as engagement of publicist, travel of director, maker and key talent to make appearance at the red carpet and press meets, accommodation, screenings, advertising and networking. The proposed fund value for films being selected to represent India at Oscars is Rs 50,00,000/— to Rs 1,00,00,000. The maximum amount for a filmmaker for the competition section of Cannes film festival is Rs. 20,00,000 while in Un Certain Regard and Director’s Fortnight the amount would be Rs 15,00,000 each.

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