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Shehzad Roy has been appointed as the new National Goodwill ambassador of United Nations Office on Drugs and Crime. The singer cum social activist is already a recipient of Sitara-i-Imtiaz.

Through his continued support, the United Nations aims to increase and mobilize efforts to eliminate drug abuse in Pakistan. His untiring efforts in the recent years towards this social cause has made him the best candidate for this designation.

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His contribution towards social causes hasn’t gone unnoticed. UNODC Executive Director Yury Fedotov said: “Throughout his career as a singer, social worker and a humanitarian, Mr. Roy has shown an unwavering commitment to tackling illicit drugs.” “His position as one of Pakistan’s most famous singers, his enduring popularity with young people, and his energy and undoubted talent, will help UNODC publicise the dangers of drug abuse,” he added

Mr. Roy is also pleased to have this responsibility since the subject of social well-being of children in Pakistan is close to the heart of this humble personality in Pakistan’s singing fraternity.

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Speaking on his appointment, Mr. Roy said: “I have been following UNODC’s work even before joining them as a Goodwill Ambassador. Their work is commendable in the fields of criminal justice, drug demand reduction, and HIV/AIDS prevention. These things are close to my heart especially when children are concerned, and I will give my all to my new role as National Goodwill Ambassador for Pakistan.”

Humanitarian welfare and social service are among the top priorities of this singer, his singing career has taken a back seat for many years.

He is the founder of the Zindagi Trust, which imparts free education to underprivileged children.

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Under his new role, he is expected to take part in a large number of activities including, marking the International Day against Drug Abuse, illicit trafficking, supporting prison and police reforms and advocating for gender-responsive services for drug abusers.

His music and songs in the last decade reflect various social dilemmas.

 

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