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‘Pink Pakistan’ raising breast cancer awareness across country

The digital app has information on the stages of breast cancer, screening, and prevention, symptom management, people’s experiences of the disease, spiritual support, and more.

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Pink Pakistan’s first-ever free digital app was effectively raising wide-range ‘Breast cancer’ knowledge in backward areas to recognize the early signs, tracking patients, offering free doctor consultations, providing information and symptoms of disease, said president of Pink Pakistan Dr Zubaida Qazi on Tuesday.

“The digital app has information on the stages of breast cancer, screening and prevention, symptom management, people’s experiences of the disease, spiritual support and more”, she said while speaking to a private news channel.

She explained that breast cancer has been declared by the World Health Organization as the most common cancer, globally affecting women and claiming the lives of forty thousand women every year.

Read more: Breast cancer awareness: Is Pakistan doing enough?

She further urged the affected women not to feel ashamed of disease’s signs and symptoms and seek immediate medical care.

She said the all across Pakistan especially remote areas of the country we are offering free education and self-examination advice, along with multiple regional language applications, including Sindhi, Punjabi, Balochi, and Pashto, to increase its outreach in the community.

She said digital app does not necessarily require an internet connection to function, as its features can be accessed through the calling service.

She further stressed that a cancer patient can only be cured if the disease is detected at an early stage. A speedy digital screening can very well serve the purpose.

She said app is also catering the need through an online discussion forum where the users can ask questions freely without any judgment, learn from the experience of others.

‘Pink Pakistan’ app can easily be installed from the Google Play Store, she added.

Read more: Shaukat Khanum Cancer Hospital gets another international recognition

She said through digital app awareness campaign includes several virtual awareness activities, such as publishing educational posts on social media accounts and screening educational videos and government institutions to encourage women to undergo early screening of breast cancer and to motivate them to adopt healthy lifestyles to prevent cancer.

Courtesy: APP

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