The popular Swedish music streaming service, Spotify, is set to launch in Pakistan within the next few days announced the company on social media.
Pakistan is among the 80 countries in which the music streaming service will be expanding its operations. Spotify posted a video on its Twitter and Instagram account featuring all the new countries, it will be launching its service.
Last year, Spotify had created its official Instagram account for Pakistan which was soon verified. The development had excited followers in Pakistan, however, it took a year for plans to materialize.
“We launch in 80+ new markets over the next few days. See you soon Bangladesh, Pakistan, and Nigeria,” Spotify said in a Twitter post.
— Spotify (@Spotify) February 22, 2021
Spotify continues to dominate the market despite other services like Apple Music, YouTube Music, Deezer due to the vast music library.
“Listeners enjoy Spotify because we introduce them to music to fall in love with—including music they might not have found otherwise. Spotify drives 16 billion artist discoveries every month, meaning 16 billion times a month, fans listen to an artist they have never heard before on Spotify. We’re proud of that and are actively refining our algorithms to enable even more fan discoveries of new artists each month,” Spotify said in a blog post.
Officially launched in October 2008, Spotify is a music streaming service available to 345 million active users in 93 countries. Spotify now has 1.9 million podcasts compared to 1.5 million podcasts from the second quarter of the year thanks to the “The Michelle Obama Podcast” and “Mama Knows Best” by influencer Addison Rae.
The music app features 60 million tracks and 4 billion playlists to listen from. The company claimed that it gained humongous popularity during the pandemic as lockdowns across the world forced people towards music and entertainment. The global listening hours crossed the pre-pandemic time said Spotify in a statement.