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Thursday, February 15, 2024

Faces of 2018 Lawn Campaigns: Who is the Fairest of them all?

News Desk |

The likes of popular lawn brands have unveiled their 2018 lawn campaigns with faces of renowned models and actresses to feature in their lawn summer collection. The lawn clothing industry is becoming more competitive each year after proving itself a lucrative investment sector in the previous years. Marketing campaigns are extravagant with emphasis on launch parties and modeling photo shoots.

Here are a few brands featuring celebutantes.



Ayeza Khan has been revealed as the new face of Al Karam. Alkaram has worked with Syra Shahroz and Mahira Khan in the past. Talking about the experience Ayeza Khan says, “I am thrilled to join forces with Alkaram and hopefully, the audience will also be excited to see me as the new brand ambassador. We had a fantastic time shooting for the latest collection which indeed, is a unique and remarkable one. For this collection, I was styled in a simple, yet sophisticated manner that perfectly matched the collection’s theme

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Mahira Khan has been signed as the brand ambassador for Sapphire’s lawn collection 2018. Being an internationally acclaimed actress, single mother and a national icon, she seems a natural choice for the brand.

“Sapphire is a household name and a brand that represents beautiful values other than great high street fashion. But what really set the brand apart for me was their acknowledgment and appreciation of the diversity amongst the women in this country, and their commitment to address this diversity in their designs and products. I am thrilled to be part of the Sapphire family and excited to represent a collection that offers something for everyone,” Mahira Khan said in a statement.

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Cross Stitch

Syra Shehroz has been, yet again, selected as the face for their summer spring collection. Her charming and fresh personality perfectly aligns with the brand’s summer spring collection. From dusk till dawn, get captivated by the enchanting new lawn collection featuring Syra Shehroz.


The beautiful Maya Ali is presenting Crimson Lawn by Saira Shakira this year, replacing Ayesha Omer from previous year. “Every piece from Crimson Luxury Lawn by Saira Shakira is immaculately crafted with research, dedication and love”, claims the brand.


Where will you be burning off your cash at?