Pakistan’s foremost conglomerate and leading fertilizer manufacturing and marketing business has disclosed its official sponsorship of the Pakistan Pavilion – the country’s largest foreign exhibition feature at Dubai Expo 2020. 192 countries are participating in the expo and a footfall of over 25 million visitors is anticipated between 1st October 2021 – 31st March 2022.
Themed “The Hidden Treasure”, Fauji Fertilizer Company Limited (FFCL) through its collaboration on Dubai Expo intends not only to capitalize upon this prospecting opportunity of presenting Pakistan’s soft image in the international arena but also promote its own diversified portfolio of ‘Core Business’, ‘Renewable Energy’, ‘Processed Food Products’, ‘Food Security’ and ‘Specialized Technical Services’ through its premier business concerns such as FFC, FFCEL, FFFL, FACE and OLIVE during the six-month Expo.
Dubai Expo 2020
Dubai last week opened the doors to its world fair, Expo 2020, which had been delayed by a year due to the pandemic. Dubai’s government has spent an estimated $7bn (£5.2bn) on the event.
The Pakistani pavilion saw around 8,000 people visit its colorful pavilion on the opening day of Expo 2020.
The Pakistani pavilion is divided into eight key spaces where visitors can experience the country’s best-kept hidden treasures ranging from its vibrant handicrafts to its stunning topography.
Day 2 at the Pakistan Pavilion was another great success! The momentum is growing with each day.
Take a look at what some of the visitors have to say! #PakistanExpo2020 #PakistanTheHiddenTreasure #Testimonials #OpportunityDistrict #PakistanPavilion #Expo2020 #Dubai pic.twitter.com/0CzcY1lj8g
— PakistanExpo2020 (@Expo2020Pak) October 2, 2021
One of the pavilions is also dedicated to how Pakistan is combating climate change and displays information and art installations related to the government’s Billion-Tree Tsunami project.
Some of the high-profile visitors to the pavilion included Abdul Razak Dawood, advisor to the Prime Minister of Pakistan for Commerce & Investment, who toured the pavilion in the afternoon and stayed on till late evening.
“As Expo 2020 commences, I am excited and eager to see it start and shape a new era for Pakistan’s tourism, culture, and investment,” wrote Dawood on Twitter.