Bollywood’s firebrand actress, Kangana Ranaut, has condemned the recent ad of India’s leading jewelery brand, Tanishq, promoting Hindu-Muslim unity. The actress, in her tweet, said that the ad promotes love jihad and sexism.
The ad came in the crosshairs of the right-wing Hindu activists for depicting interfaith marriage in the advertisement, a concept in sharp clash to the growing religious intolerance in India these days. The brand took down the TVC amid intense backlash and diatribes and even issued an apology in the statement issued on Tuesday.
This advert is wrong on many levels, Hindu bahu is living with the family for significant amount of time but acceptance happens only when she is carrying their heir. So what is she just a set of ovaries?This advert does not only promote love-jihad but also sexism #tanishq
— Kangana Ranaut (Modi Ka Parivar) (@KanganaTeam) October 13, 2020
Civil society and a score of Bollywood celebrities had celebrated the TVC for promoting interfaith harmony in the country. However, the TVC did not go down well with the outspoken and belligerent actress Ranaut. The actress took to her social media account and voiced her disappointment.
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“The concept wasn’t as much a problem as the execution was, the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful.”
https://twitter.com/KanganaTeam/status/1315912815509598208?s=20
In another tweet, the actress wrote: “This advert is wrong on many levels, Hindu bahu is living with the family for a significant amount of time but acceptance happens only when she is carrying their heir. So what is she just a set of ovaries? This advert does not only promote love-jihad but also sexism #tanishq.”
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“As Hindus we need to be absolutely conscious of what these creative terrorists are injecting in to our subconscious, we must scrutinise, debate and evaluate what is the outcome of any perception that is fed to us, this is the only way to save our civilisation #tanishq, ” added the actress.
The company while explaining the ad on YouTube wrote: “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions and cultures.”