Pakistani Sufi and folk singer Mehak Ali is being featured in the New York Times Square by Spotify Equal Globally for the month of Ramazan.
Spotify has selected singer Mehak Ali as their new ambassador for the ‘Equal Pakistan’ initiative. She has been selected in the light of the holy month of Ramadan. The new edition is “updated its Ramadan Destination for Pakistani listeners, curated for every Ramadan moment”.
The decision to select Mehak Ali as the new ambassador is because she has released a kalaam called ‘Saleh Ala Nabi Yena’.
Noted in a press statement: “As the EQUAL Pakistan Ambassador, Mehak Ali will be receiving organic and on-platform promotion across Spotify’s editorial and social spaces. This model has proven effective in propelling significant growth on the platform in both the artists’ home countries and beyond. Mehak will also be featured on Spotify’s digital billboard in Times Square later this month as Spotify continues to turn up the volume on local women creators.”
Tears or Joy
From Nankana Sahib
to Times Square New York
My billboard at Times Square
Representing Pakistani Music Globally
Spotify : https://t.co/HLKV3wcDdA
— Mehak Ali 🇵🇰 (@mehak_official) April 22, 2022
Read more: Spotify to finally launch in Pakistan
Mehak Ali becomes “Equal Ambassador”
Mehak Ali, in a statement, has voiced her excitement about becoming an ‘Equal Ambassador’. Mehak Ali noted in a statement, “It is an honor to be selected as an Ambassador for EQUAL Pakistan, especially in a month as auspicious as Ramadan. This is an opportunity not just for me as a woman to inspire women in the country but provide listeners with a beautiful track for this Holy Month.”
The update includes “a wide variety of spiritual songs, Qawwalis, Recitations, Hamd-o-Naat, and more,” said Spotify in a statement.
The popular Swedish music streaming service, Spotify, was launched in Pakistan in March last year.
Pakistan was among the 80 countries in which the music streaming service had expanded its operations. Spotify had posted a video on its Twitter and Instagram account featuring all the new countries, it will be launching its service.