Zindigi powered by JS Bank, one of the fastest-growing banks in Pakistan, has been included among the country’s 5 topmost downloaded apps in the financial category.
According to the details, Data Darbar released its “State of Apps Pakistan 2022” Research Insights report where it was stated that Pakistanis downloaded 3.52 billion apps in the last year. This is 35.4 percent more than the preceding year, making the country the fastest-growing app market amongst regional peers.
Among the top 5 most downloaded apps in Pakistan’s financial category, JS Bank’s Zindigi was also included. To clarify, Zindigi is a cutting-edge digital banking service that has the objective of making life “simple” for its users.
Read more: Zindigi by JS Bank presents Pakistan’s largest tech event
Launched only a year ago, Zindigi is Pakistan’s first customizable digital banking experience. Meeting the needs of Pakistan’s burgeoning youth bulge of 63%, it dedicatedly serves the unmet needs of Gen Z and Millennials, by providing unique financial experiences.
Zindigi also offers wealth management within its product suite, a unique blend not offered by any other financial services provider in the country. Customers can participate in money market funds, income funds, and equity trading digitally for as low as Rs100 (less than $0.5) within the app.
In a short period of time, Zindigi has been able to revolutionize the wealth management category (mutual funds and stock trading) in Pakistan by increasing a largely stagnant market by a 4 percent increase in just one year.
Zindigi is a Digital financial service initiative powered by JS Bank. The event is expected to host more than 30,000 participants, showcase 250+ world-class speakers, and over 100 stall installations by exhibitors.
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Last year, Zindigi won Pakistan Technology Excellence Award for fintech banking at the Asian Technology Excellence Awards 2022. The Asian Technology Excellence Awards aims to recognise exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.
Read more: JS Bank launches app for digital banking experience
“Given the tightening monetary policy and increasing policy rates by Pakistan’s Central Bank, Zindigi aims to promote a saving culture by providing its customers with a multitude of avenues to invest and grow their wealth,” Zindigi’s Chief Officer Noman Azhar said on the occasion.