Pakistan Television (PTV) has reportedly earned a huge profit of Rs.42 crore from the broadcast of the Turkish series, Dirilis Ertugrul.
According to a fashion magazine, Diva Magazine, the state-run channel has earned immense profits from its telecast in Urdu dubbing. The state-run television had telecast the show on the recommendations of Prime Minister Imran Khan. The show began its broadcast in April-May this year that coincided with the coronavirus lockdown in the country.
Last year, in November a video of Imran Khan surfaced on social media in which he had asked Pakistani media to broadcast popular Turkish serial, Dirilis Ertugrul in the Urdu language. PTV has started broadcasting it from this Ramadan through a special arrangement with the Turkish state broadcaster, TRT-1.
It is a serialized tv production by Turkish Radio and TV (TRT-1) and was first broadcast in December 2014. Given its huge popularity, it kept increasing its episodes. The exact number is not known because Turkish episodes were often of a duration of two hours, but Netflix cut it to 42-45 minutes per episode, and most sources describe a total of 150 episodes – however, given that 5th Season is about to be released the actual number may be much bigger.
— Dialogue Pakistan (@DialoguePak) December 28, 2020
Dirilis Ertugrul had shattered popularity records in Pakistan. The serial proved to be a huge success for PTV with the broadcast of its first episode. As per the statistics shared by PTV, Ertugrul Ghazi trended atop on Pakistan’s social media.
The first episode of Ertugrul Ghazi had received 318,000 views and still counting. Moreover, PTV Home had registered an exponential rise in its viewership and subscription on YouTube. PTV said 40,000 new subscribers have subscribed to PTV’s YouTube channel in a day.
The series had surpassed 10 million followers on its Urdu YouTube channel, TRT Ertugrul by PTV, reported Director of Digital Content and Strategy, Riyaad Minty, in November.
Minty took to Twitter and shared the news with fans and followers of Resurrection Ertugrul. “We’ve passed 10 million subscribers on our Urdu Ertugrul channel on @YouTube – Thanks to all the fans around the world and to everyone who has contributed to the success. We’re just getting started,” Riyaad Minty said on Twitter.
A YouTube channel was launched in mid-April specifically for the series has nearly 8.5 million subscribers while the views of the channel climbed to over 1.3 billion by mid-September.