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Wednesday, February 14, 2024

United Bravo to launch next month, Mehran-lovers in peril

News Analysis |

The much-hyped auto industry revolution is finally happening. The United Bravo who’s ‘leaked’pictures took social media by storm a few months ago, was set to launch on 1st September. The launch date has been moved up a week and now the car will be unveiled on 8th September 2018.

The hatchback will be equipped with an 800cc 3-cylinder water-cooled engine producing 40 BHP and 60 NM torque. According to the company’s officials, the all-new Bravo has more features than any locally produced hatchbacks. Although the company has not disclosed the price yet, it is a consensus among the potential buyers that the new car must be priced under PKR 7,00,000. Rumors suggest that the car will be priced in between 6 and 7 lac rupees.

In the first quarter of 2018, rumors surfaced that Suzuki has given in to criticism and is revamping Mehran into a new Alto model.

The United Bravo, experts believe, will come as a death blow to the three-decade-old dominion of Suzuki Mehran in Pakistani households. The 1989 prodigy and now an overpriced vehicle, the sales of Suzuki Mehran are finally in danger because of the announcements of United Bravo and Datsun Redi-Go. Under the latest government auto policy, numerous global and local automaker brands are looking towards entering the Pakistani market.

Two of them are United Autos and Nissan. United Autos has already been operating under a motorcycle manufacturing flag and Nissan-Gandhara is all set to launch operations later this year. Both companies are going to launch domestic cars in Pakistan that could prove to be fatal for Suzuki Mehran, GVS earlier reported.

Read more: Mehran VX is officially over!

Although the ‘boss’ has faced criticism for lack of advancement in features over so many years, it still managed to sell more than 42,000 units during 2017. In the first quarter of 2018, rumors surfaced that Suzuki has given in to criticism and is revamping Mehran into a new Alto model. According to a local auto industry-specific publication, Pak Suzuki Mehran’s engine will be fitted into the new Alto. The new Alto variant will have a 796cc engine instead of a 660cc engine.

Moreover, the new Alto might have a 5-speed manual. The possibilities for an Automatic transmission are slim, Global Village Space earlier reported. In July, GVS reported, Pak Suzuki Motor Company Limited (PSMCL) had come to the overdue decision to discontinue Mehran VX model from the end of November due to its thin demand as compared to the popular VXR model.

Read more: Farewell, Suzuki Mehran! Enter: United bravo!

According to reports, the company had informed its vendors that it would produce 6,734 units from June to end November. Pakistan Association of Automotive Parts and Accessories Manufacturers (PAAPAM) Senior Vice Chairman Mohammad Ashraf Sheikh foresaw “no big loss to the vending industry due to production closure of Mehran VX.”